With the success of Pokémon, GO to the market value of Nintendo is increased to 7.5 million dollars
The shares of Nintendo continue to rise after the release of Pokémon GO. After an increase of 9.3% after the launch of the game last week, the price of the shares of the company increased by 24.52% on Monday to ¥ 20,260 ($ 193), with an increase of 7.5 billion dollars of the market value of japanese society.
It is, however, important to remember that the Pokémon GO is not an exclusive creation of Nintendo. The app was, in fact, it has been developed by Niantic, a company specialised in augmented reality that is divided by Google in October 2015. Nintendo is an investor in both of Niantic that of the Pokémon Company (which receives approximately 30% of the proceeds of Pokémon GO, according to the Financial Times). The app can be downloaded free of charge from the App Store (not yet in Italy) and Play Store (via APK in Italy), the earnings of the Nintendo stem from the microtransactions in-game.
According to an analyst of the stock, Pokémon GO should take from 140 to 196 millions of dollars in revenue each month to have a significant impact on the profits of Nintendo. Mia Nagasaka Morgan Stanley said on CNBC that the Pokémon GO in the first day of launch should have turnover of between 3.9 and 4.9 million dollars, suggesting that the game will have to maintain a high position in the rankings of the app to ensure the to Nintendo of significant gains.
Ninantic and Nintendo then have to work to maintain a high interest towards Pokémon GO in the coming months. Sure, whatever, Pokémon is one of the most beloved franchises in all over the world, and its incredible popularity is based on a release in just three markets. The game mechanics have been judged as a “fairly simple”, and maybe, after a period of time may annoy users, but there are no doubts on the fact that new updates will make in the future, more immersive experience.