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WindTre: the new brand announces “the beginning of a new phase”

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Published on Mar 06, 2020

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WindTre: the new brand announces “the beginning of a new phase”

The new WINDTRE, was born with a network ‘Top Quality’, according to tests conducted by the international consulting and engineering solutions to the umlaut. An infrastructure that is the result of considerable investments, carried out with success by a team Technology driven by the CTO of the company, Benoit Hanssen.

With about 20,000 sites of transmission ‘5G ready’, the network WINDTRE represents the network mobile-the largest in Italy, both as a traffic managed as the ability to access available and allow you to quickly implement the standard network of the fifth generation. It also ensures a voice service of great reliability and is capable of supporting the ICT services, the most innovative, to the benefit of households and businesses.

For the Ceo Jeffrey Hedberg:

“The launch of WINDTRE into a single new brand represents a turning point for our company, the beginning of a new phase for our consumer and business customers. In the name of our entire team, who worked tirelessly in the integration and modernisation of our network, our systems, I have the great pleasure to announce the new identity of the WINDTRE.

To achieve these results we are investing 6 billion euros in 5 years in innovation and modern infrastructure, an investment that reflects the best in our network ‘5G ready’. The DNA of the new brand, which focuses on customers, and our people will enable us to deliver and launch high quality services on the whole national territory.

“The role of tlc as ours should be that of a facilitator of human relationships,” says Gianluca Corti, the Chief Commercial Officer. “For this, WINDTRE wants to bring people closer through technology, supporting them every day in the challenges of the present. With the brand new single and the mobile infrastructure is Italy's largest, precise, in Short, we will be able to propose new and effective business solutions, through a renewed network of shops throughout the national territory”.

The birth of the brand new single WINDTRE is announced by the campaign media, on air from Sunday 8 march. In the first spot, the logo is revealed through a special animation, with a focus on the strength of the network ‘Top Quality’. Fiorello and Fabio Rovazzi will be the Ambassador of the brand only, while the campaign, directed by Gabriele Muccino, has as its soundtrack the song tyrone “Human Beings” by Marco Mengoni, the star of the Italian pop, in an exclusive version for WINDTRE. The choice resumes is the claim ‘that much closer’, in line with the positioning values of the brand.

Also the institutional site windtregroup.en, a channel thought to tell the identity of WINDTRE, and its commitment to the digitization of the Country.

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