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The smartphone market is living the worst period of sales from 2013

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Published on May 02, 2020

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The smartphone market is living the worst period of sales from 2013 Android Blog Italy.

The coronavirus has stopped entire sectors of the market around the world and has left many people with minimal income or nil or in the fear of a recession. If this is combined with the closure of the very factory you have a perfect recipe for a recession. Also the smartphone market is not immune from these effects, and shipments all over the world are down 13% year on year due to the coronavirus.

The companies have shipped only 272 million units in the first quarter of 2020, which is the lowest level since 2013. As reported by Canalys, the year 2020 seemed to be good for smartphone makers before the crisis hit, but the wheel of the han started to turn to February (negative).

Initially, companies were concerned about not being able to satisfy the demand due to the closure of factories in China, but, starting from march, sales have collapsed. Because of the financial uncertainty surrounding the pandemic, Canalys suspect that “many customers who would have purchased a new smartphone as a luxury to have delayed this purchase“.

The only large companies in the smartphone market currently leave unharmed are Xiaomi and Vivo, not to the case have pointed to strong not only on premium but also on the low end. These companies have recorded an annual growth of 9 and 3%, respectively, in relation to the first quarter of 2019. Since many of their models are relatively inexpensive, this makes sense: the people who absolutely must buy a new phone (due to damage or theft) they will most likely be choosing a less expensive option.

Samsung and Huawei are the major losers of the quarter, both with a negative growth of 17% on an annual basis. Even Apple is affected by the matter having shipped 8% less devices. I wonder if the launch of the iPhone, IF 2020 was also done to mitigate this situation.

VIA

The smartphone market is living the worst period of sales from 2013 Android Blog Italy.

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