The ratings in the morning in phase 2: less Italian in front of the tv, between the Italian Stories and Morning 5 head-to-head
How to change the ratings for the Italy in phase 2? The audience is reduced, it had already seen from Monday 4 may 2020, with the number of spectators dropped a lot compared to what was happening in the first few weeks of lockdown. Suffice it to say that before Easter, in the morning in front of the tv, there were also 5 million viewers, divided between Canale 5 and Rai 1, today the slice drops to 2 million.
And in this fight the distance between Rai 1 and Canale 5 in reality, at least in the first time slot, the one that goes from 9 to 11 there is a real winner. It's a head-to-head between One Morning and the Morning, 5 before, and the one between the Italian Stories and the second part of the Morning 5. The data auditel, we show that the programs broadcasted in this band to collect, on average, very similar data. In detail we analyzed the data auditel, 5 may 2020 to try to figure out how in this second stage, are changing the habits of the public. Less tv apparently, return to work, but also outputs from the open air.
We open a small parenthesis, before seeing the numbers, a question that leaves us perplexed. The return of Federica Panicucci in the Morning 5 gave no impulse to the themes. He continues to speak only of coronavirus, current and phase 2. No lightweight, as is the case for the Afternoon 5. The question then arises: before the box, now in the wave? Why if nothing has changed before and nothing has changed now?
So let's see in detail, the numbers.
We start from the first part of the morning, with the challenges between A Morning and Morning 5, and Italian Stories and Morning 5.
On Bbc1 One Morning 1.108.000 viewers with 16.6%. Inside the container the Mass 1.324.000 viewers with 23.6%. The first part of the Italian Stories 1.010.000 viewers (14.7%). On Canale5 Morning Five 1.009.000 viewers (13.9%), in the first part, 951.000 spectators (14%) in the second part, and 947.000 viewers (13.6%), in the third part of 16 minutes.
It's a head-to-head is between A Morning and Morning 5, that between the Italian Stories and Morning 5. The ratings have dropped in both cases. More people work, less people in front of the tv and go back to the classic plays that are recorded before the lockdown.
We see the second part of the morning, from 11 onwards.
On Bbc1 the second part of the Italian Stories 1.164.000 viewers (12.7%). The best of the Green Line 1.780.000 viewers with 10.8% share. On Channel 5 Forum 1.600.000 viewers with 14.5%. On rai 2 The Facts of Your 379.000 viewers with 4.5%, in the first part, and 934.000 viewers with 7% in the second part.
The ratings decline for all, and Channel 5 continued to have the better in the second part thanks to the replies of the Forum.
The article The ratings of the morning in phase 2: less Italian in front of the tv, between the Italian Stories and Morning 5 head-to-head comes from the Latest News Flash.