The MARKETERs club presents the fourth edition of the MARKETERs Day

Published on Jun 10, 2016

MARKETERs Club is the Italian association of young people who is interested in marketing and management. Founded in 2012 at Ca’ Foscari university, Venice, where three university students decide to create a Club that can give added value to their studies, according to the philosophy of learning by doing. This association of enthusiasts of marketing, innovation and communication, 17 June 2016 and will open the campus statement of the University of Ca’ Foscari for the edition 2016 of the main event of its annual programming. The slogan of this edition is “Beyond Entertainment”. The theme of the MARKETERs ' Day 2016 will be the entertainment, observed through the eyes of a marketer and analyzed in some of its facets:

– Game Entertainment
-Show Entertainment
-Music Entertainment

The participants, who in the past have passed the 400 appearances, recording the sold-out, will be transported into the fascinating world of entertainment from 4 guests, representatives of well-established companies at the international level, such as 20th Century Fox, MTV, Microsoft Xbox, and Sky. From the direct experiences of the managers of these realities, it will be possible to discover what hides behind the scenes of the marketing of entertainment. The entire Campus will become the stage of this day of marketing: will be furnished the various areas thanks to the sponsors. In one of them, it will be possible, thanks to Red Bull, try augmented reality. The sponsor will make the pause between each speech, the other a moment of entertainment and knowledge, with activities to discover. Do not miss the award ceremony for the usual contest that provides the winning prizes from our sponsors.

Below the program of the day:

8:45 Registration and breakfast welcome
10:00 Opening of
10:10 Introduction to the theme
10:20 20th CENTURY FOX
The intervention of Michèle Valkenborghs -Publicity Manager at 20th Century Fox
Intervention of Massimo Crippa -Category Manager at Xbox Game
12:30 Lunch Break
14:30 Awards Contest
14:50 SKY
The intervention of Simon Daniel -Advertising and Special Projects at Sky
15:50 Coffee Break
16:30 MTV
The intervention of Guido Bonarelli -Marketing Director EMEA Brand
Youth&Music (MTV, VH1) at Viacom
17:40 Aperitif final
21:00 Closure of the

The event is scheduled for Friday, June 17, 2016, on the Campus Economic “San Giobbe” at the University Ca’ Foscari of Venice.

#MDay16 #BeyondMKTRs

MARKETERs club is on Facebook, Twitter, Instagram, LinkedIn, Snapchat -marketersclub


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