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The interest in the new iPhone is diminishing?

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Published on Jan 21, 2018

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For several years, the iPhone is the most important devices for Apple, not only in terms of units sold, but also to the weight that such sales have in the profits of the company. According to some analysts of Wall Street, this is a big risk for Apple, especially now that “the interest in the new iPhone is diminishing“.

A study conducted by several analysts of Wall Street, shows that users have less interest in buying a new iPhone. In particular, “the number of the current owners of the iPhone who intend to buy a new model is close to the lowest levels recorded in the past.”

Specifically, 80.5% of those who own an iPhone plan to buy a new model as soon as it is available. It is a very high percentage, but less than that of 87.6% recorded in the previous quarter. According to analysts, the great loyalty to the Apple brand remains intact, but the problems the company has had in recent weeks between software problems and performance degradation enabled on the iOS, they did lose a bit of confidence. And the situation could worsen in the coming months.

Having regard to the specific weight that the iPhone has in the profits of the company, to diminish the interest in the new models is a serious danger for Apple. Will this really happen?

 

Link to the original article: the interest in The new iPhone is diminishing?

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