The EU opens an investigation on the acquisition of Shazam from Apple
The European Union has launched an investigation on the acquisition of the Apple of the well-known Shazam. In particular, the EU is concerned by the fact that the agreement between the two companies, could narrow the options for users related to the music services in streaming in the EEA (European Economic area).
In February, several countries, including Austria, France, Iceland and Spain have asked the european Commission to assess the agreement between Apple and Shazam. The latter, according to the commission, “could have a significant adverse effect on competition in the European Economic area“. The request was, therefore, accepted and the investigations started.
But the way in which the acquisition of Shazam, they could threaten the competition? Spotify and Apple guarantee 1 million clicks per day through the app, Shazam. In the case of an acquisition by the colossus of Cupertino, Spotify may lose a lot of traffic and really important. In addition, according to some, Apple could use the data to Shazam to offer users a “bad publicity” of the competition, encouraging them to switch to Apple Music.
Margrethe Vestager, from the 2014 european Commissioner for competition, said: "The way people listen to music has changed a lot in the last few years, with more and more european citizens who use music services in streaming. Our investigation has the objective of ensuring that music lovers can continue to enjoy attractive offers music streaming and not to find themselves with less choice as a result of this acquisition proposal".
The article The EU opens an investigation on the acquisition of Shazam from Apple comes from iSpazio.