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The company's reputation, Apple loses 24 places in the rankings Harris Poll

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Published on Mar 13, 2018

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Apple has lost 24 positions in the annual ranking of corporate reputation, published by the Harris Poll.

In The Harris Poll Reputation Quotient 2018, Apple switches from 5° to 29° the place and lose 24 positions compared to a year ago. Amazon has kept the first place in the ranking is calculated on the basis of a survey conducted on 25.800 american users.

In the annual ranking, also Google loses several positions and ranges from 8° to 28°, while Tesla is the one who gains the most positions and ranks at the 3rd place (last year it was 9th place).

According to the Harris Poll, Tesla has gained many positions thanks to the skills of PR for Elon Musk, while Amazon has managed to keep the first place, due to the huge role that it plays in the life quoditiana of consumers. With regard to the fall of the Apple, according to the analysis of the Harris Poll, the reason is to be connected to the lack of new products able to attract a great deal of attention on the users, as has always happened in the past.

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Link to the original article: corporate Reputation, Apple loses 24 places in the rankings Harris Poll

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