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The Apple logo turns red for world AIDS day

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Published on Nov 28, 2019

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The Apple logo turns red for world AIDS day

In view of world AIDS Day, which will take place on the 1st of December, Apple has started coloring in the red logos of Apple Store in many of its points of sale.

The first photos of the Apple Store with the logos of red appeared on Twitter and Instagram and, by 1 December, Apple stores around the world have temporarily the new design.

“Privacy is not something separate from the respect and human dignity.” Tim Cook. #apple #applestore #milan

A post shared by Francesco Sicignano (@francescosicignano97) on Nov 27, 2019 at 11:51am PST

In the course of the next week, Apple will promote the world Day against AIDS at point of sale. From 25 November to 2 December, Apple will donate $ 1 to (RED) for every purchase made with Apple Pay on Apple.com the Apple app Store and Apple stores, up to a total of $ 1 million.

(RED) is a long-standing charity partner of Apple, and since 2006 Apple has raised more than $ 220 million through promotions like this and the sale of products and accessories brand (RED). The funds raised by (RED) are allocated to programs for HIV / AIDS in Africa within the framework of the global Fund to fight AIDS, tuberculosis and malaria.

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