The acquisition of Shazam could increase subscribers on Apple's Music
Why Apple has acquired Shazam to 400 million dollars there are various opinions; there are those who think that the company wants to improve music recognition of the Syrians, and those that Apple is interested in the data and those who believe that this will increase the subscribers on Apple's Music.
According to Business Insider, Apple's goal is linked both to collect data, both to increase your subscribers on Apple's Music. Shazam has 150 million active users per month and between 300 and 400 million users in united states per year. According to analysts, if Apple could convert into subscribers between 1% and 5% of these users, then, the investment of 400 million dollars would be amply repaid.
And analysts think that, just taking advantage of the unique users of Shazam, Apple will earn up to 7.5 million new subscribers on Apple's Music. The data of Shazam, in fact, are a very important resource for Apple, because they enable us to immediately take on Apple's Music the user has discovered the name of a song. And Apple will have billions of data on the musical preferences of the users, so they can offer personalized advice on Apple's Music. These data, added to those collected on iTunes, give you a huge competitive advantage to Apple.
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