Studio Ghibli, which explains why he has allowed the streaming of movies on Netflix


Published on Mar 10, 2020


Studio Ghibli is known for being fiercely protective of his film, and animation; also the co-founder of the animation studio and the legendary director Hayao Miyazaki is also famous for his comments sharp against electronic devices and anime fan, so when Studio Ghibli has suddenly announced that it would allow Netflix to add to the catalog, virtually all of his films, it was an unexpected move that has surprised many people.

So why the sudden desire to share their movies online?

Well, according to the friend of Miyazaki and co-founder and producer of Ghibli, Toshio Suzuki, it all boils down to money.

Speaking at an event, talk live on the 7th of march at the Tokyo Shibuya Ward, Suzuki talked about the digital distribution agreement with Netflix, saying: “The cinema and the DVD are important, but I think it is also important to the distribution”.

He continued by saying that once lifted the ban on the digital distribution of the film, has failed to persuade Hayao Miyazaki to publish then the film on Netflix by saying “The money that brings the agreement may cover the production costs of your films.”

Subsequently, questions have been raised on why the distribution agreement Netflix has happened, especially in light of the fact that Miyazaki has expressed negative opinions on the electronic devices such as smartphone and iPad in the past.

Suzuki has answered questions in his usual friendly and informal, revealing the real reason for the “ban” self-imposed on the digital distribution has been revoked.

“Hayao Miyazaki is currently filming a movie, but it takes a lot of time. When this happens, it is natural that also require a lot of money. I said that this can cover the costs of production for that film. When I said this, he said, “Well, there is nothing I can do then.”

Suzuki laughed as he shared the story of how he persuaded one of the directors souls are more stubborn in his Country to give his consent to the digital distribution agreement.

“First of all, Hayao Miyazaki knows exactly what they are video streaming services such as Netflix. Do not use personal computers, not use smartphones. Then, when you talk about digital distribution, they do not understand”.

The concerns of Suzuki for finance and distribution to arrive, of course, as a producer, so it's understandable the reason why Miyazaki in the director's chair, it tends to be less interested in these issues, and more intent in his creative process.

The choice of Netflix comes from the fact that it is carrying out projects that film companies would never have been able to do before, thanks to the on-demand deployment. In short, also for Suzuki, Netflix has led to a revolution, not only for users, but also in the production.

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