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Strong sales for the AirPods and AirPods Pro during the period between Black Friday and Cyber Monday

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Published on Dec 02, 2019

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Strong sales for the AirPods and AirPods Pro during the period between Black Friday and Cyber Monday

It is estimated that Apple will sell about 3 million of AirPods and AirPods Pro in the period from Black Friday to Cyber Monday. This according to Dan Ives of Wedbush, citing controls on the channels and on the lack of inventory at retailers.

Wedbush states that are seeing an increase in the demand for AirPods and AirPods Pro that will extend up to the holiday period. The AirPods Pro, from € 279, Apple were launched at the end of October with the cancellation of the noise, a sound that is enveloping the upper and a new lightweight design and in-ear. The company continues to sell AirPod second-generation housing with standard € 179 and a model with a wireless charging shell Qi to € 229.

We've seen a discount on prices for Black Friday, but most of the demand of the AirPods is simply fueled by an interest in the products themselves. “AirPods for Christmas” has become a meme on social media the last year thanks to their popularity.

Last week, we reported that Apple said to its manufacturer AirPods Pro to double the monthly production as a result of strong demand. Wedbush says that this will help to minimize supply constraints and expects that Apple meets almost all the orders of AirPods. That said, the Apple Store is currently reporting a delay of 4 weeks in delivery times for new purchases of AirPods Pro.

For all of the 2019, the analyst says that Apple will sell over 60 million AirPods. Could reach 85-90 million in 2020.

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