Snapchat unveils its numbers: 166 million daily users, but gains in the fall
The wait is over: after the ipo, Snapchat has published the first official data on its platform, with investors not happy of the results achieved.
Snapchat now has 166 million unique users daily, who together share more than 3 billion photos per day (+36% compared to the same quarter of 2016). These numbers are important, but lower compared to the competition: WhatsApp has a population of 175 million daily users that use the Stories, while on Instagram you get to 200 million.
The one that has most disappointed investors, however, is the turnover, equal to 149.6 million dollars in the first quarter of 2017. The investors expected a turnover of at least 158 million dollars. Flop even for glasses Spectacles, which sold for a total of only $ 4.5 million.
These data have brought down the title in the bag 20%, to then recover in the proximity of the closing of the day. In addition, analysts have increasingly doubts about the expansion of Snapchat, saw that the competition, despite having practically cloned the Stories, has already won over larger numbers of users. For this reason, the development team is designing new features, some of which have already been launched in a recent update.
Link to the original article: Snapchat reveals its numbers: 166 million daily users, but gains in the fall