New RaiPlay: from the similarity Netflix and the arrival of Fiorello
The Rai wants to be in step with technology and also involve the young. Rethink, therefore, the channel Streaming. Great news for RaiPlay starting Monday, November 4, 2019: from the new interface, the programs that are specially chosen by the direct, the arrival of the program of Fiorello. RaiPlay opens out to a younger audience, lover of technology, with a radical change and many many new features. Let's start from the changes in aesthetic and graphic interface. Many have noted the similarity between RaiPlay and the note platform for Netflix and is also the director of Elena Capparelli does not deny, but rather confirms it. “When we started with the work of the redesign, we did an initial analysis of the best “user experience” of the market, Italian and not,” he explained.
“We opted in the end for a standard market, it is an interface that complies with standards that the user already knows from other actors. However, in the case of RaiPlay there are only series and movies, there is a whole in-house production, there are the direct” has so continued Capparelli.
As we advance in the new RaiPlay concerns the graphical interface. Not only though. Many other new features to come, starting from the 4th of November. There will be a new menu (search, home, on demand, tv channels, children, and, finally, My tv). The restart function in the course of RaiPlay. Just like Netflix already allows for years, not only you will be able to go back or go forward when viewing a program, but after finishing an episode, RaiPlay will automatically switch to the next episode of the program you were watching. It does not end here. Also when changing the device, be it a tablet, a pc or a smartphone, you will be able to resume viewing a program exactly where is was left. The other function that is like the customization of the homepage. In this sense, large space to personal tastes on the content offered.
We pass now to the contents. What we will see online on RaiPlay starting from Monday 4 November? The first news we all know. For several weeks, in fact, is aired on the tv channels of Rai, the advertising that relates to the new program of Fiorello on RaiPlay, Living RaiPlay. Certain it is, that will be available in many other content. Will be online all the products of the original Rai. There will also be an opportunity to see a direct relating of the special events that will be broadcast on classic television channels. And then the archives of the Rai and the two functions that already knew: the replay of the programs that have already aired and the direct in conjunction with the television channels.
RaiPlay, therefore, changes, evolves and brings a lot of news online. All we can do is wait for Monday 4 November 2019 to finally see the new RaiPlay. What do you think about all these innovations?
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