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Morgan Stanley: “Apple will lower the price of the next iPhone”

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Published on Jun 26, 2018

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One of the aspects that has hampered, in part, the sales of iPhone X was the price, since not all can afford the 999$ (in the USA) that are requested by Apple. For this reason, and also thanks to the optimization of the supply chain, Apple could lower the prices of the three new iPhone out by the end of the year.

According to analyst Katy Huberty of Morgan Stanley, the iPhone OLED 5.8-inch will cost 899$, then 100$ less than the current iPhone. tap digit 999$ we think the iPhone OLED by 6.5 inches, while the version of the LCD 6.1 inch should cost between 699 and 769 dollars.

Without this policy, a iPhone by 6.5-inch he could touch 1,100 dollars in the United States (and we don't dare imagine in Italy). Of course, this is only a rumor, but also other sources in the past have spoken of similar prices.

All of this makes sense not only to avoid having to list an iPhone from $ 1100 minimum, but also thanks to the optimization of the production and to lower costs of some components compared to a year ago.

Link to the original article: Morgan Stanley: “Apple will lower the price of the next iPhone”

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