Lego and Super Mario: the trailer of an historical collaboration
As anticipated a few days ago via twitter, LEGO has announced a partnership with Nintendo that will revolutionize the way people interact with Super Mario in the real world, giving life to new experiences LEGO.
Both corporations share a passion for innovation and the game, and their collaboration has led to reinvent the experience of building LEGO: a completely new way to play inspired by the beloved video game Super Mario.
This is neither a video game nor a traditional set of building blocks, LEGO Super Mario is a innovative line based on the interactive construction of LEGO Mario. The funny character collect coins in levels to the game real, created with LEGO bricks. The range will allow the children to experiment with the setting for a playful, Super Mario like you've never seen before. Super Mario and the new challenges of the experience LEGO diveranno also part of lived LEGO for all generations.
The video, which hints at what fans can expect at the time of the launch of the LEGO Super Mario to be expected within the year, shows a player's intent to use the interactive figure of Mario to collect coins in a real game created with LEGO bricks.
“We are very excited to bring Mario into reality through the LEGO game,” said Julia Goldin, chief Marketing officer, EVP of the LEGO Group. “With this experience, we will help the millions of children who love to Mario to commit to playing in a completely new way; they will have the opportunity to create and experience games with their favorite character. Thanks to new digital technology, without interruption, LEGO Super Mario is an experience that is highly social, interactive and collaborative for children.”
“I have always loved the products from LEGO because they help the children to use their imagination to play,“ said Takashi Tezuka, Executive Officer and Game Producer of Nintendo Co., Ltd. “The new product we have created with the LEGO Group tries to combine two different styles of game – one where you can freely build the world of Mario, and the other where you can play with Mario in the environments that will be created.”
The launch of the LEGO Super Mario is expected to be completed within the year; more information will be available shortly.
Lego and Super Mario: the trailer of the historic collaboration is MangaForever.net