Lavazza opens the Cloud to Turin

Published on Apr 14, 2018

In Turin, Lavazza inaugurates the new headquarters, or rather Cloud (remember the ads with the clouds and the various famous actors?!).

The historical company of piedmont Lavazza raised in the Aurora district, a suburban area of Turin where they wanted to invest in renovating an entire block, and where they put the headquarters with about 600 employees.

This new business centre is located a short distance from the industrial pole, one of the largest, where it is transformed the coffee and where is the Innovation Center Lavazza dedicated to innovation and research.

The choice of the Aurora district for the new centre is linked to the desire to hold fast the roots, the history of Lavazza, in fact, was born there, the idea is that of planting roots for the future solid to be able to plan for the future, the Cloud is projected into the future, the President of Lavazza, said “what we build today allows us to look with confidence to tomorrow.”

It is a complex of more than 30000 square meters with offices, a museum, a green area, a restaurant, there is also an area where there are the remains of an ancient paleo-christian basilica that are discovered during construction, from June 8 this new space will be accessible to all.

To usher in the Cloud, and the actor Pierfrancesco Favino, the councillor for culture of Piedmont, the Mayor of Turin Chiara Appendino, the project was designed by the architect Cino Zucchi, an investment of 120 million euros.

Lavazza in 2017 has increased turnover by 6% to reach two billion in revenue, 63% of exports, 27 billion cups of coffee drunk in 2017.


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