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Jony Ive: Thanks to Apple's Pencil we are moving from paper to the iPad Pro [Video]

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Published on Nov 11, 2015

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The operation to promote the iPad Pro has been started with Eddy Cue, continued with Tim Cook and ended up with Jony Ive. Today started the sales of the new device and the designer of the Apple wished to express its satisfaction in respect of this product. Apparently the big tablet is changing the habits of the same company, completing the transition from paper to digital. Ive explained how his team has always made recourse to paper to draw and design new products: Many of us in the design team are working together for 20 years. We always disgnato on our block notes but now, with the iPad Pro and the new Apple Pencil, I see people who begin to use this device instead of paper. The naturalness and the potential of the Apple Pencil make it easy to use and with a user experience very similar to a real pencil that is resting on a notepad. Making this product with the levels of precision that manages to have and latency almost non-existent, it was a technological challenge is significant, says Ive.

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