ITunes, fewer and fewer users buy or rent movies
Despite a focus increasingly on revenue-related “Services”, according to the Wall Street Journal, Apple is experiencing several difficulties in attracting new users to the iTunes Store to purchase and rent movies.
According to this new report, the market share of Apple for the rental and purchase of movies has dropped between 20% and 35% in the last few months. Clearly, this is estimates, but it seems that under “Services” in Apple the only drawback is represented by these contents. The confirmation came also from various film studios, which confirmed that the shares deriving from the iTunes Store decreased sharply in the last period.
Called to answer for on this report, Apple has not denied these statistics, but explained that the company is focusing on the delivery of content over subscription offered by third-party partners, such as HBO and Netflix on the App Store.
It is clear that in the digital cinema market, Apple is facing fierce competition made not only by Netflix, but also Amazon and Comcast. The only point where Apple is growing is in the purchase and rental of independent films that, thanks to special agreements, they arrive very often first on the iTunes Store and then on the other platforms.
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