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IPhone X too expensive, sales slow in Asia?

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Published on Feb 20, 2018

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A new report published by the Wall Street Journal says that the high price of the iPhone X is slowing down the sales in several asian countries.

The price of$ 1,000 iPhone X would be hindering the sales of the device in several asian countries. Just for a matter of prices, more and more asian consumers are choosing cheaper alternatives relying on chinese brands like Xiaomi. Just look at some of the data. In Thailand and Vietnam, for example, the market share of the iPhone has remained unchanged or has decreased slightly, while that of asian producers is greatly increased. The same occurred in other countries such as Indonesia, the Philippines and Malaysia.

The WSJ does, however, note that the priority of Apple is not and never was the one to convince the customers in the emerging markets (China and India, now, they no longer fall in this category according to Apple). In short, the company from Cupertino does not bother when in a given country should be for the greater cheap smartphones, considering that its target is always the one of phones premium. The priorities of Apple is to dominate the higher end of the smartphone market.

Among other things, the revenue of Apple in many asian countries are on the increase, a sign that the premium devices are still appreciated and sold. And in China, the results continue to be positive.

Link to the original article: iPhone X too expensive, sales slow in Asia?

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