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Ingenious Speed, the spot Samsung takes aim at iPhone and Apple Genius

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Published on Jul 18, 2018

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The latest ad for the Samsung takes even time targeting Apple and the iPhone X to highlight “increased download speed” of the Galaxy S9.

The spot, titled “Ingenious: Speed“, is set in an Apple Store, and starts with a woman waiting to be helped by one of Genius. The employee has a lot of blue t-shirt with Apple logo, then there are no doubts about who Samsung is targeting.

To the question about the download speed of the iPhone X, the employee is proud of the fact that it is faster than that of the iPhone 8, but when asked if it is as fast as the Galaxy S9, then the Genius must be in difficulty and mumbled a simple “ummmm...“.

Samsung has made the data from the Speedtest Intelligence Data of Ookla related to the period February-April 2018 and the average speed of downloading various smartphones with the major carriers LTE. From the practical tests, including those carried out by AppleInsider, the differences are not noticed, but in every case the download performance of the Galaxy S9 are excellent.

Samsung, however, is limited to talk about “download speed“, without entering into the merits of the other areas probably the most crucial, as the results of the benchmark related to the performance of the two devices, where the iPhone X comes out the winner with 4.243 and 10.433 points in single and multi-core, compared to 2.007 and the 8.307 points of the S9. The same also applies to the graphics performance (15.177 against 14.308) and the quality of the performance on the phone.

Link to the original article: Ingenious Speed, the spot Samsung takes aim at iPhone and Apple Genius

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