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Here's how Apple manages to “hide” the names of its future products

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Published on Jul 31, 2017

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To avoid being discovered, the names of its products before the official presentation, Apple has managed to find a solution: to patent those names in the patent office of the Liechtenstein.

The latest example is the HomePod: Apple has chosen to patent the trademark in the state of Liechtenstein, because in that country the database of the trademark does not show the names of the products until it is given permission from the company that filed the patent.

The same strategy was also used for the next iPhone. Usually, these times in the past already knew the name of the upcoming smartphone (and the same also happened with the iPhone details such as the “c” or model “IF”), but this time has not leaked any information (the name of the iPhone 8 is used to make it easier to identify).

Link to the original article: Here's how Apple manages to “hide” the names of its future products

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