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Country music streaming, comes a new team at Apple Music in Nashville

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Published on Apr 23, 2018

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To increase the presence of country music on Apple's Music, a genre that was among the most neglected in the absolute between the various services of audio streaming, the company from Cupertino has announced plans to create a new team in Nashville.

The choice of Nashville is certainly not random, since in the city of Tennessee, the country music is a kind of religion, and right there there are the the most important labels of the genre, as well as the most important radio station in the country of the United States.

The team at Apple will be led by Jay Liepis, who previously held the role of manager of relationships with artists for iTunes. The team which will have as its main office to Nashville will then have the opportunity to be more involved with artists, managers, and songwriters of country music. A new Apple office will be open by the end of the year, in a city which among other things hosts the offices of Spotify, and Amazon Music.

Country music, struggling to emerge on the music services streaming, also because the fans still prefer physical media or download on iTunes. In 2017, the stream of “country” accounted for only 6% of all requests, compared to 19.3% of rock music, and 22% of hip-hop.

Link to the original article: country Music in streaming, there is a new team at Apple Music in Nashville

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