Bygglek is the line of Ikea furniture and Lego
The two groups had in fact announced a partnership to “bring people together while playing”; now BYGGLEK is the first fruit of this collaboration and it seems like a new way to put them in order of the games thanks to which you can play and organize objects at the same time.
“There is a conflict between the way in which adults look at the organisation and the way in which the children are watching the game creative. Every adult has stepped on a Lego brick at night. But to organise the LEGO bricks in the way an adult also means to finish the game sometimes,” said Rasmus Buch Løgstrup, one of the designers of the LEGO Group, “adults classified by type – socks, which go in a drawer and belts in another. The children sort for the story, clean through different pieces, where you have a space ship built in the first half. And, in this, you can find the one piece you need. And if we could turn that mess into something wonderful?”
“To join people to play, and allow multiple games are the things that are essential for both us and the LEGO Group on the basis of our respective visions, missions and values,” said Fredrika Inger, Business Area Manager IKEA of childhood in Sweden. “This is the reason why we want to explore what can happen when we work together, seeking to ensure that more and more people may say " yes " to play”.
LEGO and IKEA aim to launch officially BYGGLEK in 2020.
Bygglek is the line of Ikea furniture and Lego is MangaForever.net