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Behind the Mac: Apple shares a new video themed anime in Japan

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Published on Feb 28, 2020

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Behind the Mac: Apple shares a new video themed anime in Japan

Apple has created a new special video series “Behind the Mac to customers in Japan, aimed at japanese consumers, celebrating the appearance of its products in the animated film products in the country.

The background music was created by the artist Yoshiho Nakamura, while the clips in the video are from a number of popular anime including “Weathering With You“, “The Wonderland“, “Gridman“, “Your Name“, “Yama No Susume”, and others.

The announcement is part of the campaign “Behind the Mac” from Apple, which promotes the use of Macs in the creative industries, in particular music production. In this particular video, the company highlights how Macs are used in the animation. The video description includes a link that leads users to the official webpage of Apple to explain the role of the Mac for students and educators. The page has an animated theme like that.

Apple has also shared several other advertising “Behind the Mac” focused on the creators that use Macs to create art, music, programming, and more.

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