Asus to launch new ZenFone Max


Published on Feb 04, 2016


Arrives in Italy the new ASUS ZenFone Max, a smartphone that stands out for its high autonomy, achieved thanks to a battery that is 5000mAh.

The most recent model of the family of smartphones ASUS ZenFone boasts a thin frame with a metallic effect, characterized by a very cute appearance, thanks to the cover in embossed leather that ensures a good tactility and grip for a more secure hold.

ZenFone Max hides a li-polymer battery 5000mAh, custom made to concentrate the maximum energy in minimum space. The exceptional battery life ensures a wide freedom of movement and huge advantages: the possibility to spend much more time online (up to 32.5 hours of navigation Wi-Fi), watch videos longer (up to 22.6 hours of viewing) but also talk about more (up to 37.6 hours of 3G talk time). Also, it can turn into a power bank to recharge other devices can be connected via a cable (OTG).

The rear camera PixelMaster 13MP with an aperture maximum aperture of f/2.0 ensures shots with a high sharpness without any delay, and it is equipped with the laser technology, auto-focus, which ensures precision and speed to shoot stunning photos of high resolution without delay of the shutter. The laser beam ZenFone Max is able to measure the distance of the subject to be photographed with a focusing ultra-fast of only 0.03 seconds, even in critical light situations. In addition, to accelerate shooting up close in macro mode compensating for the movement of the lens during the shot.

The Low Light mode ensures photos and good quality video even in the dark or in low light conditions, with images and videos up to 400% brighter compared to standard devices without the need to use the flash. Where necessary, however, the dual LED Flash Real Tone, thanks to the combination of the two LED flash, one yellow and one white, a lighting more natural and soft for all occasions, in any situation. The front-facing camera 5MP with a wide angle lens from 85 degrees, together with the mode Selfie Panorama, which allows you to take panoramic photos of up to 140 degrees and allows you to create self-portraits of quality.

The IPS screen of 5.5 inches with HD resolution (1280 x 720 pixels) is protected by a Corning Gorilla glass 4 two times more resistant to falls, and 2.5 times more resistant to abrasions and scratches, bringing to 85% less than the possibility of breakage during use.

Powered by the quad-core Qualcomm Snapdragon S410 64-bit with 2 GB of memory RAM, ZenFone Max is a technologically advanced device that's great for productivity and multimedia entertainment. Equipped with Dual SIM (microSIM), supports ultra-fast connections on the 4G network LTE category 4 download speeds of up to 150 Mbit/s, Wi-Fi 802.11 n (b/g/n and Bluetooth 4.0.

It renews, in addition, the collaboration of ASUS with Kobo that will allow for the owners of the ZenFone Max of download and read, free of charge, a bestseller of your choice among Dirty Bartering (Robert Ludlum), Thief clothes (Meg Evans) and Away from the madding crowd (Thomas Hardy) as well as three numbers of your choice of monthly FOCUS, FOCUS JUNIOR, and SALT&PEPPER. Fruit, instead, of the agreement with Hearst Magazines Italia special promotions to take advantage of three months of reading newspapers of magazines Elle, Elle Decor, Marie Claire, Marie Claire Maison, Joy, Cosmopolitan, and People. At the end of the promotions, it will be possible to subscribe for a year at special prices.

ASUS ZenFone Max (ZC550KL) will be available in a few days in black and white colors at a suggested retail price of: 249,00 Euros, Vat included, at all sales channels.

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