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Apple will participate in the CES 2020 Las Vegas

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Published on Dec 10, 2019

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Apple will participate in the CES 2020 Las Vegas

Apple is ready to return to the Consumer Electronics Show (CES).The CES 2020 will officially begin on January 7, and Apple will officially a part of the conference for the first time since 1992, this time to talk about privacy.

As noted for the first time by Bloomberg, Jane Horvath, senior director of privacy of Apple, will speak at CES during a “round Table of Chief Privacy Officer“. The program of the CES indicates that this discussion will focus on things such as regulations, consumers ' privacy on a vast scale and so on.

Privacy is now a strategic imperative for all companies to consumer. “The future is private” (Facebook); “privacy is a human right” (Apple); and “a more private” (Google it). The way In which companies build privacy on a large scale? The regulation will be a patchwork of fragmented? Even more important, what consumers want?

The round table will be directed by Rajeev Chand, head of research at Wing Venture Capital. Will also be attended by the leaders of the privacy of Facebook and Procter & Gamble, as well as a commissioner of the Federal Trade Commission.

Last year Apple did not attend the CES, but on the occasion of the conference, the company has strategically positioned billboards focusing on privacy in all of Las Vegas. This is the first time that Apple appears officially at CES since 1992, according to Bloomberg.

At CES 2019 at the beginning of this year, Apple has met privately with the members of the printing technology, in order to demonstrate the imminent technology HomeKit. However, Apple had a booth formal or public presence of any kind.

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