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Apple updates the MacBook Pro 13" with Magic Keyboard, double the storage and improved performance

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Published on May 04, 2020

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Apple updates the MacBook Pro 13" with Magic Keyboard, double the storage and improved performance

Today, Apple has updated the 13-inch MacBook Pro with the new Magic Keyboard for the best typing experience ever on a Mac notebook and doubled the memory in all the standard configurations, giving you even more value at the most popular MacBook Pro.

The new range also offers the processors of the tenth-generation graphics performance up to 80% faster and 16 GB of memory to 3733 MHz faster. With powerful quad-core processors, the brilliant Retina display 13-inch, Touch Bar and Touch ID, built-in stereo speakers immersive, battery life throughout the day and the power of the macOS, all in a design that's incredibly portable, the new MacBook 13-inch Pro is available for order today, starting from 1529,00 €.

Whether you're a university student, a developer or a creative professional, the 13-inch MacBook Pro offers powerful performance, extraordinary Retina display and a battery life that lasts all day in our professional notebook is more portable. Today we are adding the new Magic Keyboard, doubling the storage space of a standard and increasing the performance, making the 13-inch MacBook Pro even better for our customers, “ said Tom Boger, senior director of Apple for the marketing of the products, Mac and iPad. “With these updates, our entire notebook range includes the Magic Keyboard for the best typing experience ever on a notebook Mac, offers double the space of standard storage than before and offers even more performance.”

The 13-inch MacBook Pro up to date now presents the new Magic Keyboard, introduced for the first time on the MacBook Pro by 16-inch addition to the MacBook Air in march. The keyboard has a scissor mechanism re-engineered with 1 mm of key travel for a feel of the keys comfortable and stable, while the new provision “T” reversed to the arrow keys makes it easy to search, whether users are navigating through spreadsheets or playing. Magic Keyboard also includes an Esc key physical, along with Touch Bar and Touch ID, for a keyboard that offers the best typing experience ever on a Mac notebook.

Customers love the SSD's super-fast on a MacBook Pro, with speeds of sequential read of up to 3.0 GB / s. The 13-inch MacBook Pro now has double the memory of the previous generation, with a standard memory from 256 GB up to 1 TB, so customers can store more pictures, videos and files. And for professional users that need a storage capacity even greater for libraries of large photos and video projects, the 13-inch MacBook Pro now offers an SSD up to 4 TB.

The range of 13-inch MacBook Pro now features Intel Core processors quad-core up to the tenth generation with Turbo Boost speeds up to 4.1 GHz. Customers who are upgrading from a 13-inch MacBook Pro with a dual core processor will see performance up to 2.8 times faster. Graphics Intel Iris Plus integrated, offering performance up to 80% faster than the 13-inch MacBook Pro of the previous generation for editing 4K video, rendering faster, and a gameplay more fluid. The new design also allows users to connect to Pro Display XDR to the maximum resolution of 6K.

16 GB of RAM, 3733 MHz the most fast are now offered as a standard configuration on some models and, for the first time on a Mac notebook 13 inch, customers can choose a memory option of 32 GB. With 32 GB of RAM, users will have better performance when running multiple virtual machines and performance of up to 50% faster while changing image resolution in Photoshop.

With an elegant aluminum unibody design gray sidereal or silver and a weight of just 3 kg, the 13-inch MacBook Pro is highly portable and full of performance and advanced technologies. His extraordinary and brilliant Retina display 13-inch offers over 4 million pixels and millions of colors, plus 500 nits of brightness and support for the wide range of colours P3.

And with technology, True Tone, the display offers a viewing experience more natural for the flow of design work and editing, as well as for daily activities such as browsing the Web and writing e-mail. The 13-inch MacBook Pro is also equipped with speakers that give you stereo sound stereo incredibly addictive, Touch ID for easy access and safer online shopping, Touch Bar with controls that are dynamic and contextual, and the trackpad Force Touch best in the industry for a precise control of the cursor and multi-touch Navigation.

The 13-inch MacBook Pro comes with the security chip T2, the silicon of the second generation designed by Apple, which checks that the software is loaded during the boot process has not been tampered with, and provides encryption for instant data for everything is stored on the SSD. This allows the MacBook Pro to any Mac with the chip T2 to provide the boot process and storing the most secure of any computer. T2 also protects the information of the Touch ID, so if the customers are unlocking their Mac by entering a password online or making purchases online, their information is kept safe.

Every new MacBook Pro comes with macOS Catalina, the latest version of the desktop operating system the most advanced in the world. macOS has always been at the centre of the experience Mac, and with apps like Safari, Mail, Photos, Pages, Numbers and Keynote, customers have powerful tools to do amazing things.

macOS makes the MacBook Pro the device perfect companion for iPhone, iPad, and Apple Watch, with continuity feature integrated, which allow users to make and receive calls without taking your iPhone; automatically unlock your Mac with the Apple Watch; copy and paste images, video and text directly from the iPhone or iPad to a Mac near; and in macOS Catalina, extend the workspace of their Mac using an iPad and a Sidecar. The security features protect users and Voice Control allows users to control your Mac entirely with your voice.

Starting from €1.529 (VAT incl.), and even less for Education customers, the new 13-inch MacBook Pro can be ordered from today on apple.com and in the Apple app Store. Will be available to customers and in some Apple's retail Stores and Apple Authorized Resellers by the end of the week. Additional technical specifications, customization options, and information about accessories are available online at apple.com/it/mac.

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