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Apple's Music has been the second largest music streaming service in 2019

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Published on Apr 04, 2020

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Apple's Music has been the second largest music streaming service in 2019

According to the new estimates shared by Counterpoint Research, subscriptions, global services, online music streaming increased 32% year on year in 2019, reaching 358 million subscribers.

Spotify has been the market leader with a share of 31% of the total revenue and market share of 35% of their premium subscriptions, while Apple's Music has gained the second place with a share of 24% of the total revenue of the sector and a share of 19% of the paying subscribers.

In third place was Amazon Music, which is definitely increasing its market share, almost reaching the Apple. Had achieved a market share of 15%, compared to 10% in 2018. In January, Amazon Music has announced that its streaming service had 55 million customers around the world. Today it is possible to register free of charge for 3 months, all the details are written here.

Although Apple has not released exact figures for its subscribers paid in 2019, the head of the services Apple Eddy Cue said in June of last year that the service had exceeded 60 million subscribers.

In October 2019, Spotify announced it had 248 million users globally, although this figure also includes the free account. Apple's Music, by comparison, does not offer a free option.

Counterpoint believes that the subscription music global to grow by more than 25% in 2020, figures that will exceed 450 million subscribers paid by the end of the year.

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