Apple: HSBC cuts back to the estimates and casts doubt on the pricing policy
Apple has opened the 2019 announcing to its investors a cut of the sales forecast for the first quarter of the year, or the one that also includes the last christmas holidays just ended. The news came in the midst of a period of particularly turbulent for the listing of the title of the bitten Apple, caused by the continuous rumor about the little performance sales performance of the latest models in 2018, i.e. the iPhone XS, XS Max and iPhone XR, sustained by the uncertainty generated by the trade war between the USA and China and by the high price of the products.
It seems that the crisis is far from being over, as the company analysis HSBC has again downgraded its forecast regarding the estimates of revenue, earnings and share price in AAPL. Among the main reasons behind this downgrade - the second in a few weeks - there seems to be a new analysis of the impact of the crisis, the chinese performance of Apple, which is considered far more serious than previously estimated. For this reason, the target price of the shares, AAPL has gone from 200$ to 160$, the expected revenues for the period 2019-2021 were cut by 5-7%, and the net gain of 8-9%.
According to analysts, it will be really difficult Apple can increase in an important way the ASP (Average Selling Price) of its iPhone to compensate for the adverse effects caused by the decrease in units shipped. HSBC then puts in question the effectiveness of the market strategy applied by Apple in the last few years, that has chosen to place their iPhone on the price ranges higher to get more revenue even in the face of a decline in the demand. The point of balance between supply and demand has now passed and it is now clear that a good portion of the customers do not want to follow long the house of Cupertino on these figures.The Battery on the Phone less than 200? Xiaomi Mi A2 Lite, buy it at the best price from ePrice to € 170. CLICK HERE TO CONTINUE READING