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Apple holds 92% of the profits in the smartphone market

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Published on Feb 08, 2017

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In addition to having sold more smartphones than any other manufacturer in the last quarter of the year, Apple continues to dominate the ranking of the profits, with 92% of the revenue at the global level.

As confirmed by the latest data of the Model Genuity, Apple holds 92% of the profits of the smartphone market for the fourth quarter of 2016. This percentage might even go up in 2017, thanks to the launch of the iPhone 8.

In the previous quarter, Apple had registered 91% of all the profits of the smartphone market. The figure is even more impressive if we consider that the iPhone represent “only” 18% of all smartphones sold in Q4 2016. Samsung, which has similar percentages, showed the 9% of the profits, while all the other manufacturers (except Sony and BlackBerry with 1%) went negative (this is why Apple+Samsung+Sony+BB exceed 100%).

The reason is soon explained: the average selling price of Apple smartphones is 695$, while that of the Samsung smartphone is 182$ (even if in this figure are also included the 12% of phones are not smart manufactured and sold by the company).

In the meantime, the chinese market will become increasingly important for Apple. Even if the latest data showed a small drop in market share and sales, may soon represent a market even more important than the european one and become the second-best overall, after the USA relating to the sale of the hardware devices. In the area of greater China, which includes Macau, Hong Kong and Taiwan, was recording a record revenue for Apple, amounting to 16,82 billion dollars, so that it is the second market after the USA. If this trend will continue in the coming months, then Europe will fall definitely in third place, especially considering that many chinese users have confessed that you have not bought the iPhone 7 in anticipation of the next model.

 

 

 

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