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Apple and the strategy of the memories, which earn so much...)

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Published on Mar 29, 2016

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At least in the US, even with the iPhone, IF Apple has chosen its strategy on the memories: the$ 100 more for the 64GB model, just as is the case with the iPhone 6s (quesco case, with another$ 100 you can buy the 128GB model). According to Business Insider, this strategy is a great deal for Apple.

The strategy on the available space may be renewed with the iPhone 7, when Apple should launch a 256GB model, just like you did with the new iPad Pro. In each case, the earnings for Apple will increase with the choice of memory the most high.

Compared to 16GB, which have become virtually useless on the modern smartphones, Apple earns an extra 88$ when the user chooses the option to 64GB. In fact, the company pays the 64GB memory for only 12$ more than 16GB, and the same happens for the memory to 128GB. This means that the more you choose a cut “above”, the more Apple earns extra profits.

With the iPhone that have cameras are more and more performing and with the App Store that offers apps and games more and more “heavy,” Apple is in fact making it unnecessary for the cutting 16GB, forcing most users to choose at least the version 64GB. And the cashier smiles.

Link to the original article: Apple and the strategy of the memories, which earn so much...)

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