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Apple and Android put in crisis the market of swiss watches

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Published on Feb 13, 2018

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During the fourth quarter of 2017, the smartwatch have exceeded for the first time sales of classic watches produced in Switzerland. According to Canalys, this is the first alarm bell for the industry of swiss watches...

As confirmed by Canalys, in the last three months of 2017 were sold 2 million smartwatch more compared to swiss watches. Beyond the data limited to the last three months of the year, according to Brian Heater producers in Switzerland should start to worry, because the market of the smartwatch is destined only to grow.

Among other things, at this time we are comparing the very few models (Apple Watch, and a few dozen of the smartwatch Android Wear is only considering those that have sold more), against thousands of various proposals coming from Switzerland. And there is more. Also considering the only Apple Watch, the swiss watches are auctioned in the fourth quarter of 2017:

To suffer the most are the swiss watches of the medium-high band, that is, the cost of which varies between 500 and 3,000 dollars. The luxury watches, however, do not seem to obviously be affected by the competition of the smartwatch.

One of the countries where they are sold for less swiss watches than in the past is China, where there was the boom of Android devices Wear the same Apple Watch.

As you move the market in the coming years?

Link to the original article: Apple and Android, they put in crisis the market of swiss watches

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