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Amazon surpasses Apple and Google becoming the brand, the more precious of the world

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Published on Jun 11, 2019

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Amazon surpasses Apple and Google becoming the brand, the more precious of the world

Apple has surpassed Google, but Amazon has passed both the tech giants and becomes the brand, the more precious in the world.

According to the Top 100 BrandZ ranking of the world of 2019, the giant of e-commerce has seen the brand value rise to $ 315,5 billion, exceeding the rating of $ 309,5 billion of Apple, which is a close second place, and $ 309 billion of Google. The value of the Apple brand has registered an increase of 3% compared to last year, Google has instead seen an increase of 2%, but Amazon has surpassed both with a huge increase of 52%.

The rise of Amazon in the first place ends a duopoly of Google and Apple started in 2007 when Google has passed Microsoft by winning the first place. Since then, Apple and Google have struggled against one another for the first position, but Google took the top spot at Apple in 2018.

Doreen Wang, global head of BrandZ of Kantar, said to CNBC that the head of Amazon is the sale of a variety of services.

“The phenomenal growth of the brand value of Amazon's almost $ 108 billion in the last year, shows how the marks are now less rooted in the individual categories and regions. The boundaries are easing, while the fluidity of the technology allows brands, such as Amazon, Google and Alibaba, to offer a range of services across multiple consumer touch points.”

The first ten positions are almost entirely occupied by technology companies, and telecommunications, with Microsoft, Visa, Facebook, Alibaba Group, Tencent, Mcdonald's and AT & T that complete the top 10 after Amazon, Apple and Google.

To qualify for the ranking, brands must be traded publicly or to publish their financial results. The list of BrandZ using measures of brand equity based on interviews with more than 3 million consumers on thousands of brands, with analysis of each company and financial performance, using data from Kantar Worldpanel.

Apple has always obtained good results in these studies in the last decade, since its revenues are inflated on the strength of sales of the iPhone, but the company is increasingly looking for subscription services, original content, and other markets unexplored in order to sustain its activities before the recent recession in the global market of smartphone.

 

 

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