Agreement Apple-Shazam, the european Commission launches an official investigation
The european Commission announced that it has initiated an in-depth investigation on the acquisition of Shazam from Apple.
As announced a few weeks ago, the european Commission has today taken a first decision regarding the agreement between Apple and Shazam. After the news of the Apple acquisition, the european Commission had to clarify that you want to see clear.
The Commission is concerned that the merger between Apple and Shazam that may reduce the choice of users with respect to the services of music streaming active in Europe. In particular, it is believed that Apple may get access to sensitive data present on Shazam, which could allow the company to directly contact the customers of its competitors to encourage them to switch to Apple's Music:
The way in which people listen to music has changed significantly in recent years, with more and more europeans who use music streaming services. Our investigation aims to ensure that users can continue to enjoy interesting offers for streaming, and not to find themselves faced with a reduced choice as a result of this merger.
In addition, the european Commission has stated that it will investigate to see if the competitors of Apple's Music could be damaged in the time that Apple decided to delete the references to those services, streaming now on Shazam. The app Shazam, in fact, currently integrates a number of services such as Spotify and Deezer.
The Commission has set the deadline of 4 September to make a final decision.
Apple made this acquisition: “We are excited that Shazam and his talented team will join Apple. Since the launch on the App Store, Shazam has always been one of the most downloaded apps on iOS. Today it is used by hundreds of millions of people around the world and across multiple platforms.” And again: “Apple's Music and Shazam together was a natural choice, because they share the passion for the discovery of the music and offer musical experiences of exceptional to our users. We've got exciting plans for the future and we look forward to working with the team of Shazam after the agreement ratified today.”
The agreement provides for the payment of a figure close to 400 million dollars.
Link to the original article: Agreement Apple-Shazam, the european Commission launches an official investigation