A startup tech asked Apple for compensation of $200,000: "with Siri Shortcuts has copied our logo"
This Monday, on the occasion of the WWDC18, Apple has unveiled its new Siri application Shortcuts to iOS 12. This will allow users to automate actions that you perform most often on their smartphone. Now, it's been brought a lawsuit against the company from Cupertino for an alleged “theft” of the icon for the new app.
Apple has been accused of having copied the logo of a small company tech call Shift, using the technology of blockchain to create web sites. Shift has said that the logo of Siri Shortcuts includes similarities to say the least impressive of its icon.
Shift calls for Apple to stop infringing its intellectual property rights” or pay the 200,000$, that is the cost for a rebrand. A spokesperson for the startup said: "it Is absolutely incredible that Apple, the company with more capital in the history, a company so focused on design, I had to copy our logo."
The company also claims that the logo of Siri Shortcuts is causing "confusion in the marketplace", given the strong similarity: "our clients have spent and continue to spend a lot of time and energy in advertising and in the promotion of the brand as a source of downloadable application. [...] Customers must recognize and associate the brand Shift as the source of the product".
Notice this “amazing” looks like between the two logos? Or beams that Shift has simply seized the opportunity to get a little publicity? Have your say in the comments.
The article A tech startups ask Apple for compensation of $200,000: "with Siri Shortcuts has copied our logo" comes from iSpazio.