9 march, 1959: Barbie makes her debut in the shops


Published on Mar 09, 2020


Barbie is definitely the fashion doll most famous in the world; and on the 9th of march, 1959, Mattel has done to make his debut on the shelves, Barbara Millicent Roberts is the full name of Barbie, was born in Willow, Wisconsin.

Barbie holds many records: it was the first toy to have a marketing strategy based extensively on television advertising; moreover, it is estimated that over a billion Barbie have been sold in at least 150 countries, with Mattel, which reported that are sold in the three Barbie in the second.

The birth of the doll is note: while Ruth Handler watched her daughter Barbara play with paper dolls, and noticed that often liked to give these roles as adults. So Ruth suggested the idea of a line of dolls from the adult form to her husband Elliot, a co-founder of the house of toys by Mattel.

Initially the idea seemed not of the best, but at the end of Ruth, aided by engineer Jack Ryan, created the first Barbie, which was given the name of his daughter, Barbara. The doll debuted in stores wearing a bathing suit zebra print, pale skin and black hair tied; subsequently, however, it would be passed to the history as a blonde.

By the time Barbie had a family, a boyfriend, the famous Ken, the name obtained by the elision of the name Kenneth, another son of the Handler.

Since then, Barbie has become a status symbol, which has evolved with the evolution of the costumes and no doubt will continue to do so.

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