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Leadership

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The TBWA picks up the new responsible for the marketing campaigns of Apple

The advertising agency TBWA\Media Arts Lab has changed the top management of the company: Geoff Edwards and Chuck Monn are the new executive creative directors, with the task of overseeing the marketing campaigns for Apple and the iPhone in particular. The TBWA is the current ad agency of Apple. Both...

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Angela Ahrendts will be “leadership” at the summit, Bloomberg

Lately, the name of Angela Ahrendts has been tied to rumors of disagreements between the manager of the Store (both virtual and physical) and Apple. In the next plans of Ahrendts c’is a meeting on the occasion of the summit of Bloomberg where the main theme will be the “Leadership”. Disproving further...