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Jony Ive

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The design of Apple products is in front of a turning point? | Editorial

While the competition produces terminals, very avant-garde from the point of view of design, proposing terminals full borderless, without any notch, Apple is preparing to make choices, not a little difficult. The team of industrial design is under renovation, some of the moves have not met with much...

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Jony Ive: “Who does this work is driven by curiosity and by the desire to solve problems”

Jony Ive spoke at the Cambridge Union Society after being awarded as one of the “most influential people of modern technology“. Several issues of interest, especially with regard to the design of the iPhone. “We designers, we create tools,“ said Ive at the beginning of his lecture. “The instruments in...