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Jony Ive

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Jony Ive: “Who does this work is driven by curiosity and by the desire to solve problems”

Jony Ive spoke at the Cambridge Union Society after being awarded as one of the “most influential people of modern technology“. Several issues of interest, especially with regard to the design of the iPhone. “We designers, we create tools,“ said Ive at the beginning of his lecture. “The instruments in...

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Jony Ive and the silence on the Apple Car: "we don't want that copy"

Jony Ive and the silence on the Apple Car: "we don't want that copy"

Jony Ive, head of design team of Apple, was interviewed by Nicholas Foulkes, the Financial Times and has provided details on topics such as Apple Watch, Apple Park, and... the Apple Car!Ive has first confirmed that, from the beginning, the idea of Apple was to transfer the entire design team (9,000 people)...