And it is precisely on the latter that the company wanted to convey much of its efforts. With over 500 million active monthly users recently reached, most of which android, the social network in recent years has focused on international expansion and investment in augmented reality technology . The camera is at the heart of the news announced by snapchat at the annual summit partner, which this year took place online.

Another novelty is the new creative camera shortcuts function, which suggests camera modes, lenses and soundtracks more suitable what the snapchat camera is setting. Snapchat also announced that it introduced new try-on experiences based on augmented reality along with fashion brands, such as 3d functions and voice commands with which users can virtually wear garments.