Pandemic COVID-19 has changed several aspects of our daily lives: think for example of the boom work from home, a solution increasingly adopted by companies in Italy and not only, or even the use of the content on the web, the video in the first place.

And it is just streaming to have an important role in this particular historical period: this emerges explicitly from the report, “How Video is Changing the World” by Limelight Networks Inc., in which you analyze the ways in which the online video are watched by users.

The research on “How Video is Changing the World” is based on the responses of 5,000 consumers, age equal or above 18 years old in France, Germany, India, Italy, Japan, Scandinavia, Singapore, South Korea, the United Kingdom and the United States, who watch an hour or more of video online each day.

From the report it emerges that in Italy appear every day an average of 3 hours and 40 minutes of video on the web. At the global level, however, the figure rises slightly and is around four hours per day. E-sports have replaced the live events for a third of Italian consumers, while 39% participated in the first virtual concert, maybe one of those proposed in march by the platform Tidal.

The Video does not mean just sports or music, but also physical exercise: 23% of the respondents participated in a fitness class online (31% globally). 28%, instead, has to do so in the course of the next six months (24% in the world).

Among the other curiosities that emerged from the report include:

  • 25% of italians with respect to the period pre-COVID-19 use of video chat services to feel more connected
  • 69% of italians viewed the online video for speeches or a live press conference during the pandemic. Of these, 45% have done so through the news sites, while the remaining part through social media
  • 34% of italians working for the first time in the house and says that the online videos were of help to stay in touch with colleagues and to work more efficiently. 63% have used or plan to use online videos for their personal growth or to acquire new skills
  • 20% of the Italian claims to have met virtually your doctor. This trend, which seems to continue even after the pandemic, with 31% of respondents who plan to attend medical appointments online in the next 6 months