In spite of the excess optimism that has led the organisers of the IFA to confirm the edition 2020, albeit in a reduced form and which are reserved exclusively to the operators of the sector, begins to reach a first important defection: Samsung Electronics.
According to what reported by local media, the Korean company would in fact confirmed that not prederà part in the IFA 2020, one of the most important technology fairs at the world level, a stage that has always seen the participation of all the major players in the consumer electronics market. The decision, of course, is to be found in the pandemic COVID-19, which still is affecting a large part of the world.
Samsung Electronics is a display fixed to the IFA since 1991 and has the CityCube, one of the largest exhibition centers in the whole fair in Berlin. The fear is that, after Samsung, other brand can even begin to decide not to take part in the event, as happened in the past few months with the MWC 2020 of Barcelona, which in the end was cancelled.
It would seem, also, that the decision of Samsung can be extended also to other major events in the program in the coming months. The company is already planning an Unpacked virtual which will be held on the 5th of August. Expected, both the Galaxy Note 20 that the Galaxy Fold 2.