According to new data shared by Parks Associates, the 9% of households in the united states, has activated a subscription for Apple TV+.

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The report places Apple TV+ to fifth place in the list of platforms the most popular streaming, behind Netflix, Amazon Prime Video, Hulu, and Disney+. Apple exceeds reality as HBO Now and Showtime.

Apple TV +, launched in the same period, Disney +, has not seen a growth so explosive in recent months. However, with a promotional offer linked to the purchase of Apple devices and a small stable of original programming, the service has reached the adoption of almost 10%.

The study also shows that most of the subscribers Apple TV+ and Disney+ subscribe even to Hulu, Amazon Prime Video and Netflix. The report also suggests that approximately 69% of subscribers Apple TV + has canceled another video service in the last 12 months.

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In general, subscribers to the streaming service of Apple in the United States should be around 10 million, even if many (about 50%) are those who activate the 12 months free of charge after the purchase of a device.

The risk is that the number of subscribers decreases significantly in the autumn, when many users do not confirm the subscription payment. To avoid these risks, Apple is developing a number of original content, and is considering the idea to offer movies and series that are not original.

And you, what will you do?