The spot “Bounces” Apple wins the award for the “Best Advertising”
The ad creative “Bounce” of Apple designed to highlight the AirPods has got the maximum votes in the 99 ° annual award, ADC (Art Director’s Club) for advertising, getting the award “Best of Disciplines.“
Released in June, 2019, the ad features a man bored that extracts its AirPods from the case of wireless charging before going out. Once outside, you realize that the world is not so hard as he thought. Instead, the environment is gritty that surrounds it diminishes his falls, and helps him to jump to new heights.
The ad was created by advertising partners is a long-time Apple TBWA Media Arts Lab and from the website One Club.
The advertisement, which has the purpose to show the freedom without limits and without the threads of the iconic headphones. (Including functionality, wireless charging the new AirPods.)