The CEO of Spotify Daniel Ek is back to talk about the relationship with Apple in a recent interview with Bloomberg. After the accusations of Spotify a year ago have resulted in the complaint of Apple for unfair competition, the manager makes a budget for the last 12 months the house of Cupertino, emphasizing that you are moving in the right direction but that for the future it is expected an additional opening in respect of the services of other companies.
There are still many steps to take before Apple can be considered by Spotify, a platform that is open and fair., says Ek.
To understand the position of Spotify you have to take a step back: last year, the behemoth of streaming music has based the charges starting from the dual role of Apple: on the one hand controls iOS and the App Store, and can decide the rules for integration and entry of the app and third-party services, on the other, is a major player in the field of streaming music with Apple’s Music. Apple has therefore an interest in promoting its offer to the detriment of the competitors; a goal achieved to that of Spotify or by providing tax relevant on purchases of third-parties made through the App Store (that is, equal to 30% of revenues), is penalizing the competitors with limits to the features and updates.
The picture thus painted in the spring of 2019 is a bit’ changed, and Spotify takes note of: signs of openness have arrived in the autumn of last year with the integration of Spotify in the iOS 13 and the release of the app for the Apple TV. The app of Spotify for iOS has also received regular updates in the course of the months, including one released last February, which has brought several innovations to the interface; at the beginning of April came the integration of Spotify in the Apple Watch thanks to which you can use Siri to start playing music from Spotify. The next step should coincide with the integration of Spotify and other music services HomePod: as reported by Mark Gurman this circumstance could occur by the end of the year.
Daniel Ek has stated the objective role of superiority in the market of music streaming, a position confirmed by the latest financial data of the company, among which stands out the number of paying users: 130 million (out of a total of 286 million active users monthly. Apple’s Music occupies the second position in the sector according to the study released in April by Counterpoint Research shows a growing trend on an annual basis.