A new research published by CIRP shows that more americans are using their iphones for at least three years before replacement with a new device.
The percentage of american users of c aambia iPhone after three years or more increased from 12% in the first quarter of 2016 to 28% this year. The good news for Apple is that the majority of iPhone owners upgrade the device every 1 or 2 years, even if the percentage is lowered in the last few years.
Translated into practical terms, this means that the cycle of upgrades is slowing and that demand is lower in a market down saturated as that of the smartphone.
The most popular phone is theiPhone 11, has brought down the sales of the iPhone 8 that until a few days ago was the smartphone more affordable in price list Apple. In the first quarter of 2020, iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max accounted for 66% of all iphones sold.
And you, how years change the smartphone?