Polaroid has announced a new range of analog cameras autofocus snapshots: his name is Polaroid Now and is characterized by curved lines and fluid , which mark a departure from the forms more squared off the past and a system of lenses autofocus new generation.

Unlike Polaroid OneStep 2 and OneStep+, the two cameras were announced in September 2017, the new model is equipped with a lens that automatically switches between the panorama format to that of the portrait, for one shot, each time more precise. Another distinguishing feature is the flash, which takes into account the ambient light conditions allowing for excellent results, even in low-light situations.

Polaroid Now is also equipped with a long battery life which, according to the company, allows you to take using up to 15 packs of films.

The range of Polaroid Now will be available for a limited period of time in five colours – red, orange, yellow, green, and blue – which are the five iconic variants that recall the famous “rainbowPolaroid, in addition to the classic black-and-white, that will continue to be the tones major.

The same “theme rainbow” will finally be also present in the new special edition of the film i-Type Color Wave, characterized by a series of shades ranging from blue moon to the warm tones of orange and red. In addition, will also be available in thenew series of films, i-Type, Black Frame, the black frame becomes an element continued in the line of products for Polaroid.

The camera Polaroid Now it is already on sale on the official website at a price of 129,99 euro. The film Color s-Type – Black Frame Edition and Color the-Type – Color Wave Edition can be purchased at a price of 16,99 euro.