The cancellation of the Mobile World Congress – to be held at the end of last February – was a first, strong signal of what was about to happen as a result of the spread of the virus from the Coronavirus that is taking place now all over the world. Subsequently, in fact, have followed many other cancellations and postponements of international events, including, not least, the Computex Taipei.
Of course, if you look only at the cancellation in itself of the events, and on the other there is also a whole organisational machine to try to preserve. Just think, in fact, that there are many companies that have invested a significant amount, both for participating and for sponsoring events that are now being cancelled.
In this regard, the GSMA, the association which organizes the MWC, has announced that he plans to fully refund all the exhibitors and those who had purchased the expensive tickets of participation. In addition, in the alternative, he also proposed to the exhibitors a number of benefits that will be coated in the course of the next three years.
For companies that have spent up to £ 5,000, about 5,500 euros, there will be two options: in addition to the reimbursement total will have a credit for the commissions of 125% of what was spent from the recovered to 65%, in the edition of 2021, 35% in 2022 and 25% in 2023. Anyone who has spent more than £ 5,000, however, you can choose between a refund of 50% with a maximum limit of £ 150,000, or a credit for commissions, always to be recovered to 65%, in the edition of 2021, 35% in 2022 and 25% in 2023.
“As a further gesture of good will to support our customers,” the note continues, the rates MWC2021 will be the same as of 2019. An edition, next year, that according to what was declared by John Hoffman, CEO of GSMA, already has the full support of NTT DOCOMO, Orange, Telefonica and Vodafone.
Of course, ” continues Hoffman, the thought goes to the affected people all over the world in these difficult times. The decision to cancel the MWC2020, “was the only option at the moment. Without attendees, exhibitors and sponsors, there would be the MWC in Barcelona.” The appointment is fixed for next year.