Apple wants to improve the functionality of Augmented Reality and Quick Look that is designed to allow users to see directly in their homes, and the versions in the augmented reality of the products they intend to buy.
As reported by TechCrunch, Apple has updated the preview function of Quick Look in Safari to allow retailers to add links and buttons and offer a complete experience in augmented reality. During the navigation in sites such as Home Depot, Wayfair, Bang & Olufsen, and 1-800-Flowers, customers will now see various options to make purchases and learn more about a product during the preview mode AR.
Apple has introduced the new tools link in the iOS 13 and has them shown in the preview at the most recent WWDC, but only recently these functions are available to retailers.
In practice, now retailers can add new keys and dynamic linking to allow users to purchase or read more information on the item that you are looking at in AR by using Quick Look. These links essentially simplify the process of purchase, the addition of an item to a shopping cart, the search for a nearby store, or the start of the chat with the customer service.
By the end of the year, Apple plans to further improve the Quick Look is a feature of spatial audio, which is included in the beta version of iOS 13.4. This feature will allow sites to shopping (but not only) to add a sound to the AR experience of the user browsing using Safari.