According to the latest report of the Sensor Tower, iOS users in the united states have spent us $ 3.6 billion in one of the 100 most important app in the subscription of the 2019 present on the App Store, with a growth of 16% compared to the $ 3.1 billion spent in 2018.
The total spent for the app subscription represents 24 percent of the 15.3 billion dollars spent by users in total on the App Stor last year. Thanks to its premium service without advertising, YouTube is the app of the main subscription in the United States, followed by the app of events Tinder.
For comparison, on the Google Play Store in the United States in 2019, users have spent more than $ 1.1 billion in the first 100 apps in the subscription on the platform, a growth of 42 percent compared to 775 million dollars spent in 2018. Despite the enormous growth of the Google Play Store, the App Store is still ahead.
If we combine the Apple’s App Store and the Google Play Store, the revenues of the app subscription in the United States reach more than $ 4.6 billion in 2019, an increase of 21% compared to 3.8 billion dollars generated last year.
According to Sensor Tower, the top 10 app subscription on iOS and Android devices increased by 10 percent in 2019, but the apps that occupy the positions from 11 to 100 in the ranking increased by 35 percent in the same period of time, also indicating that the subscription business model helps the app less popular to earn more revenue.
Despite their growth, the app is subscription-based tend to divide the community of users. Apple has started to encourage developers to sell their app subscription instead of a one-time cost when he made changes to the policies for the subscription App Store in 2016. In addition, by the end of 2017, Apple has started to allow developers to offer discounted prices and free trials of time-limited subscriptions.